If you want to start your online store business, what do you need to do to make your business stand out among thousands of online stores? Of course you should build an excellent brand. Although it is not easy, it is worth your effort.
Before start, you should know what a brand is, what branding is and what brand identity is. “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brands are very common in our daily life, as they are widely used in business, marketing and advertising for recognition, to create and store values. As a verb, branding is the act of shaping one’s own unique and distinctive brand and the practice to bring vitality to brand. “Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.” Brand identity makes your products or services seen, felt and even rooted in their hearts. A successful brand is one of the most valuable assets of a company, and it is difficult to quantify because it belongs to a company’s intangible assets. Without a brand, how do your potential customers find and distinguish your products or services from those of other companies?
Now that brand is indispensable for starting a business, what do you need to do to build a winning brand for starting your ecommerce business?
Discuss the brand of your ecommerce business with your team or think about it by yourself?
Things you need to know before creating your brand of ecommerce business
- The personality of your business and how do you convey that to your audience
- Using three words to sum up your brand
- Research on your competitors and doing something different to expand or improve their operation by building a more successful brand
- Clear perception of your business’s mission and values
- Getting to know who your ideal customers are
- In line with what your ideal customers are looking for
To make your ecommerce business succeed, you should make your brand do better than competitors at least in one aspect. Now it’s time to move on to the next step of building your brand identity. During the process of designing your brand identity, you should pay attention to typography, color palette, form and brand voice. Different fonts you use in designs convey different messages about your brand to your audience. So you should choose proper fonts to match the message you want to communicate. In addition, people tend to have strong associations with color they see. You must truly understand those associations before you choose the appropriate brand colors to arouse their specific emotion, reactions or behaviors as you wish with your audiences. You can choose green for your online store if you sell organic food in the store because green makes people associate with nature and health. Round or angular shape of the logo or your online shop design depends on what kinds of products you will sell in your online shop. For example, a more angular design with the feeling of more cutting-edge and high-tech is suitable for your online store selling cellphones, computers and other electronics. Brand voice also matters at the beginning of brand design to make sure that you bring consistant brand experience to your customers.
There are some brand elements you need to focus on, including logo, website, packaging, business cards and merchandise. A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys your business information and leave deep impression on audience. As the transactions will happen in your online store, creating a well-designed and on-brand website is indispensable to the success of your ecommerce business. Moreover, packaging is also very important as it is the first thing your customers see when he/she receives the parcel. If it is badly packaged, the customers may never buy something from your store, which do harm to your business development. Although you are selling products online, branded business cards can help you make connections in real word to expand your business territory. In addition, creating branded goods is beneficial to make your brand more influential.