Five Factors Help You Select Your Shopify Theme
1. Loading Speed
The best Shopify themes for dropshipping should be light and compact thus should be optimized to maintain the overall page load speed which greatly contributes to Google SEO ranking and customer retention on your site in the long run. The lighter your Shopify theme is, the more focus there will be on improving the customer’s experience on your website which, in turn, will improve conversion rates. The faster your online store loads, the better it will be for you and your dropshipping business. Visitors don’t like to wait for sites to load and on average, they’ll wait 3 seconds and then click away if the site doesn’t load. So try to avoid Shopify website templates which have a lot of clumsy elements like busy loaders, unnecessary animations, or fancy scrollers.
2. Your Budget
When selecting a Shopify theme, it’s important to gauge how many resources you are able to invest in your store image design. If you are tight on budget, or reluctant to splash the cash, or lack of design experience, choose a Shopify Theme that’s simple, easy to edit and comes with support and documentation you can use for any troubleshooting down the line. There are plenty of free Shopify themes that are designed to convert even if they’re simple in design.
3. Some Featured Images
While functionality is undoubtedly the most important factor in how customers use your store, there’s no denying that first impressions count. There’s a big reason why most themes and online stores have a large, featured image or series of images prominently displayed on the homepage: imagery is important.
4. The Quantity of the Products You’ll Sell
Something else you’ll notice on a trip to the Theme Store is that different themes are geared toward different catalogue sizes. A store with a fairly limited catalogue of 10 products requires much simpler navigation than a store with 100 or even 1,000 products.
If you’re selling a single product (say, a book, a digital download, or some kind of tiny things), it’s probably a good idea to present everything on your homepage. But if you have more than about five products, you’re better off with a theme that allows you to feature a small selection on your homepage and place the rest on a separate product page.
5. Mobile Friendly Theme
More than 50% of sales on Shopify stores happen on Mobile devices since the advent of the smartphone. If your Shopify theme is mobile-friendly, it’s going to provide a better overall user experience for all of your website visitors. It is necessary to check the look of your Shopify theme on both your smartphone and your tablet before you launch your store to the public to make sure there are no glitches if and when used on different devices. The free Shopify themes are already optimized to be used on both desktop and mobile platforms which means less work for you and a better experience for your customers.